Our heroes

Daniel H. Pink

Driving engagement and motivation

As one of the world’s leading thinkers on business and behaviour, Daniel H. Pink challenges us to rethink leadership in order to motivate people and drive engagement.

Tor Nonnegaard-Pedersen

Daniel H. Pink is the author of several bestselling books, including To Sell is Human, Drive, and A Whole New Mind. In all his work, Pink draws on a rich trove of social science for his counterintuitive insights. He is also host and co-executive producer of “Crowd Control,” a new television series about human behaviour on the National Geographic Channel.

What science knows and what businesses do

Based on decades of scientific research on human motivation, Pink emphasizes the mismatch between what science knows and what businesses do – and how that affects every aspect of life. Pink has taught us that while carrots and sticks may have worked successfully in the twentieth century - that’s exactly the wrong way to create motivation in today’s challenges. Rather, the key to high performance and satisfaction in all aspects life is the deeply human need to direct our own lives, to learn and create, and to do better by ourselves. Pink has highlighted three elements of true motivation – autonomy, mastery, and purpose.

In addition to having written best-selling books, Pink has been named one of the top-15 business thinkers in world and has written numerous articles in publications such as New York Times and Harvard Business Review.