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Strategy | The strategy edge that lasts
When sustainability is integrated into an organisation’s core purpose, developing ambitious strategies that balance environmental, social, and financial goals becomes significantly easier. Our approach ensures sustainability drives long-term value – not just compliance.
We guide organisations toward truly sustainable strategies by embedding sustainability into every level of the organisation – to future-proof, build resilience, and position them for growth.
Sustainability reimagined0 5

Organisational purpose reimagined
What if organisations of the future reimagined their purpose by shifting their focus to solving deeply worthwhile proble...
Value creation reimagined
What if organisations of the future redefined their strategic choices to create long-term value for all stakeholders?
Business models reimagined
What if organisations of the future reshaped linear business models to make them fully circular while exploring new comm...
Leadership decision - making reimagined
What if organisations of the future integrated multiple bottom lines and externalities in all decision-making processes ...
Collaboration and ecosystems reimagined
What if organisations of the future collaborated closely across value chains and ecosystems to accelerate systems-level ...Sustainability in strategy – by Roger Martin
Is sustainability prompting us to rethink the very purpose of business?
Renowned strategist Roger Martin shares his perspective on what it takes to embed sustainability at the heart of business strategy.

# 1 Roger Martin
What does it take to put sustainability at the core of your strategy?
# 2 Roger Martin
What does it take to put sustainability at the core of your strategy?
# 3 Roger Martin
Choice-making is the CEO’s core job
Survey: The future of sustainability in global organisations
Dive into our findings from the top management on the current state and future of sustainability in global organisations.
Read the survey
Explore more0 8

Let dreams grow your business
Combining company and customer visions to create a sustainable world.
Future-proofing Nordic business
Addressing five worthwhile challenges for Nordic business leaders in 2024.
The disorderly world of global trade
Navigating protectionism, tension, and uncertainty in a tumultuous trade landscape.
The Nordics as Europe’s carbon removal hub
Transforming the Nordics into Europe's carbon removal hub while driving economic growth across Norway, Iceland, Sweden, ...
Textile recycling: The path to circularity
Revolutionising the textile industry for a sustainable future.
Digital decarbonisation
How is the European digital sector supporting climate actions?
The promise of sustainable customer journeys
– unlocking commercial value by leveraging the customer experience.How we have helped clients toward sustainable strategies0 6

IKEA
How do you use a global pandemic to reassess the nature of work and your role as an employer?
Global pharmaceutical company
How do you blaze the trail to become a zero environmental impact company?
Grundfos
How do you strike balance between environmental stewardship and efficiency when designing the future?
Global pharmaceutical company
How do you get rid of waste in the healthcare value chain through circular solutions?






