Sometimes when the going gets tough or big deals are in the making, secretive strategy-making might be the only feasible approach. We acknowledge that. But in our experience, 90% of all strategy processes are well-suited for reaping the benefits of building tremendous momentum for change while we are making the strategy. Not after big decisions have been made.
Time has come for tearing down the ivory tower of strategy development. You must involve everyone from day one. The payback of involving the organisation at scale will be a deep inner feeling of importance among those employees you involved and listened to. Moreover, building on the best of what is and what the organisation is confident in doing is the perfect platform for igniting a burning desire for change.
Co-creation at scale is the only truly feasible approach to making strategy work.
Dogma perspectives
We asked a few of our colleagues for their perspectives on not planning for the future, but designing it – here is what they said.