Step two involves taking a closer look at things that you have to stop doing. Things that drag your company down and burn energy rather than adding to it. It could be an old and ridiculous upselling habit, targeting a customer segment that every employee struggles with or getting rid of endless internal co-ordination meetings. Kill complexity. Burst the bureaucracy bubble.
When you have decided on what to stop doing, it is time to start doing something meaningful. Find your heroes. The ones for whom work is not just a job. The hungry and inspired ones. These are your business bets. Help everyone learn from them – and bet your company on them. They will build and deliver an unrivalled competitive advantage through the energy they represent and transfer to customers.
Real strategy focusses on building energy from day one and following through all the way to customers.
Dogma perspectives
World-famous management thinker Daniel Pink is a firm believer of the power of having a clear purpose.
Daniel visited Implement Consulting Group at our Thought Leaders event in 2015: