The B2B inside sales playbook

Download our free playbook and leverage Inside Sales as a strategic growth driver
This article was originally co-authored by

17 April 2019

We know from experience that Inside Sales plays a vital role in accelerating an organisation’s top-line growth by improving customer reach, meeting frequency, lead qualification and cost per sale.

Therefore, we have gathered and summarised our key industry learnings for leveraging Inside Sales as a strategic growth driver in B2B. 

Inside Sales typically helps you improve three key areas of your business...

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  • Get started with building your Inside Sales channel
  • Estimate your growth potential and identify Inside Sales growth levers
  • Build the foundation for your Inside Sales team as a driver of strategic growth
  • Accelerate sales performance through high impact models, tools and methods

We see three trends making Inside Sales more relevant than ever:

With the rise of digitalisation, Inside Sales should be an integral part of every B2B sales force. The increase in digital channels, changes in customer behaviour and the shift away from face-to-face meetings make now the optimal time to consider building Inside Sales capabilities in your organisation.

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