Business analysis
Inwido chose an open innovation approach where the new product development process was opened up towards external stakeholders.To scope this process and ensure valuable outcomes, a deep analysis was carried out. The analysis took a closer look at Inwido’s business including analysis of:
- Product portfolio: Understand current positioning and white spaces to open up possibilities for new offerings
- Value chain: Understand how profits are concentrated to find new ways of extracting profits
- Value propositions: Understand the current business model to allow for innovations in how to satisfy selected customer segments
Based on this analysis, Inwido formulated five inspiring challenges:
- Easy and safe installation
- Recycling system of used windows and doors
- Control in combination with fun and inspiring purchase
- Security and safety and still be easy to use
- Why are we buying windows and doors?
These were used as headlines and acted as a common reference tool when detailing and validating solutions. The 5D model (define, discover, direct, design, develop) was used as a guideline for scoping the collaborative workshops.
Open innovation process
The key words in the design of the open innovation process were MIX – FAST – INTENSE.
The mix was created by involving a broad set of people and organisations. These included entrepreneurs, consumers, researchers, suppliers and the network of local start-ups at Ideon Science Park.
The fast process was executed within a timebox of ten weeks to produce at least five new inspiring ideas with connected teams to go into incubation.
Intense workshops acted as key milestones where participants gathered. The 5D model (define, discover, direct, design, develop) was used as guideline for scoping the collaborative workshops and the following selection of concepts to be developed and commercialised.