Winning the upstream influencer

The most important purchasing decisions are often made by people who never buy directly from you. These upstream influencers shape specifications and set the technical direction – long before procurement even starts.

This white paper covers:

• Which companies benefit most from engaging upstream influencers proactively and systematically
  
• The building blocks for succeeding with it – and common pitfalls to avoid
  
• A suggested approach for how to get started

Don’t wait until a tender hits your inbox – start shaping decisions today.