Article
Smarter channel strategy and sustainable growth start with data-driven insights and agile execution.
Published
4 September 2025
If your channel strategy still looks like it did three years ago, odds are you’re already trailing behind.
The B2B field has shifted significantly, with 70% of global revenue now flowing through indirect channels and customer journeys often spanning 10+ touchpoints.
In this white paper, we delve into five pivotal steps that can help companies align channel strategy with market dynamics and help them meet actual customer needs.
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