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Assessing the socio-economic impact of browser-level consent in the EU
Published

24 March 2026

Third-party cookies are frequently used to share user data across applications or websites in support of ad delivery. These data are highly valuable for online advertisers. 


This analysis by Implement Consulting Group, building on previous research on the EU digital display ads market, leverages recent empirical findings to quantify the value at risk to advertisers from changes in the way European users accept or reject the use of such cookies.

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Implement Economics is a dedicated group of experts coupling deep economic expertise with the ability to engage people and make change happen. We help businesses create value and policy makers develop policies with impact.

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