Article
Assessing the socio-economic impact of browser-level consent in the EU
Analysis
An Implement Consulting Group analysis commissioned by Google.
Published
24 March 2026
Third-party cookies are frequently used to share user data across applications or websites in support of ad delivery. These data are highly valuable for European businesses advertising online.
In this estimation, we rely on recent empirical research findings to quantify the value at risk to advertisers from changes in the way European users accept or reject the use of such cookies.
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