Try searching for
Article

Gone in one click

Assessing the socio-economic impact of browser-level consent in the EU
Published

24 March 2026

Third-party cookies are frequently used to share user data across applications or websites in support of ad delivery. These data are highly valuable for European businesses advertising online.


In this estimation, we rely on recent empirical research findings to quantify the value at risk to advertisers from changes in the way European users accept or reject the use of such cookies.


Download the analysis

Download the analysis of the socio-economic impact of browser-level consent in the EU

Or want to know more?

Implement Economics is a dedicated group of experts coupling deep economic expertise with the ability to engage people and make change happen. We help businesses create value and policy makers develop policies with impact.

More on our economics expertise

Related0 4

Article
Read more
AI agents are the new marketing operators
How forward-thinking marketing organisations are deploying AI agent architectures to compound speed, precision, and comm...
Article
Read more
AI in banking​
Research indicates that banks are experimenting broadly, but systematic adoption remains uneven​.
Article
Read more
Beyond accuracy
Six dogmas for turning AI forecasting into real business value.
Article
Read more
Igniting source-to-pay transformation
Reinforcing the critical link between procurement and finance.