Future business trends
The article was originally co-authored by Elsa Klarin.
The future is already emerging, we just have to look for it. From a multitude of tendencies, a few turn into trends that will form the future and influence the business models and environments of tomorrow.
Trends catalyse different strategic issues and opportunities that can be advantageous to address when making decisions about where we want to take our organisations in the future as well as when we make everyday business choices.
When we talk about trends, we talk about them on different levels:
Keeping an eye on all three levels is crucial for investigating how these developments could be turned into opportunities for specific businesses.
We have identified six future trends. Each trend includes three sub-trends, which are exemplified with real-life cases from cutting-edge businesses. With the examples, we try to provide glimpses into a potential future new normality. Download the full report below.
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