It’s no surprise to anyone that today’s customers are heavily influenced by digital channels;
- The customer’s buying process is 57% complete before they even speak with sales reps.
- Almost two-thirds of buyers research nearly half of their purchases online.
The traditional approach to B2B sales and marketing simply does not cut it anymore. Marketing has become integral to sales, making it a growth driver in its own right. We need to bring our sales and marketing functions together and spread responsibilities both up and downstream in the sales funnel if we want to deliver a truly unique customer experience and drive higher revenue.