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A global food manufacturerServing up greater responsiveness and less bias
With the desire to improve the foundation for their demand planning process, this global food manufacturer set about creating a stronger, smoother solution that could handle both baseline and promotion demand as well as statistical forecasting.
The new process was built on simple forecasting concepts. A segmentation model helped define how different products should be forecasted and on which product planners should focus their time.
A number of demand planning key figures, both for baseline and promotion demand, were incorporated into the demand planning solution, collectively resulting in a markedly improved consensus forecast.
The number of manually forecasted products was significantly reduced – instead these products were now handled through statistical forecasting.