Unlock account-based marketing

Do you know when and how to engage with your key accounts? For many B2B companies, significant revenue opportunities remain untapped. Our webinar on Account-Based Marketing (ABM) provides a roadmap to align marketing and sales, generate quality leads and opportunities, and deliver measurable contributions to the sales pipeline – going beyond awareness, clicks, and impressions.

You may know most of the customers in your target market – but do you know all the decision-makers and influencers in each buying centre? And do you have strong relationships across the board?

Many B2B companies serving large accounts with complex decision-making processes face the same challenge: engaging the right stakeholders at the right time. ABM can help you achieve this, so you can drive more meaningful results.

Focusing on the essentials

ABM is a strategic approach that personalises go-to-market efforts across multiple channels to drive sales at key target accounts. It helps boost demand, increase opportunities, and grow average order size. By “fishing with spears” (starting with a list of target accounts) rather than “fishing with a net” (starting with a broad customer segment), ABM aligns sales and marketing for maximum impact. Our ABM projects typically deliver 300–600% Return on Marketing Investment (ROMI).

While some B2B companies use ABM, most have yet to fully leverage its potential. By optimising the timing and approach to engaging key accounts, significant untapped revenue can be captured.