Marketing health check

Marketing budgets in large companies have been flat since 2022, and 56% of CMOs say they lack the budget to deliver their 2026 strategy. But the biggest lever is often not the size of the budget but how money and people are organised.

Too little of the budget reaches the market. Large sums are spent without knowing what they return. Work is duplicated across global and local functions, and marketing and sales operate as two separate units. Most operating models were never designed as such; they simply grew – one market, channel, and agency at a time.

With pressure to prove value and AI changing the work, the cost of leaving this unaddressed is rising. A health check gives you a fact-based picture of where money and effort go today and where they should go instead, whether your ambition is to cut costs or to fund growth.

Download the full whitepaper to learn how to spot the most common challenges in your own organisation and how to run a health check.