Topic

Strategy execution

Translating strategic ambition into value
Published

23 October 2024

​Strategy and execution, the two must be closely linked.


In today's fast-paced business environment, turning strategy into exceptional performance is more critical than ever. Yet, many organisations struggle with unclear strategic direction, slow execution, and inefficient resource allocation. 


Successfully linking strategy and execution means translating strategic priorities into action, while leveraging insights from execution to refine and sharpen future strategies. 


Our strategy execution model bridges the gap between ambition and value, ensuring your strategic goals turn into tangible results. 


Discover how our insights and proven framework can align your leadership, direct your strategy execution, and help you drive impactful, sustainable growth​. 


Let's turn your strategic ambition into reality.

On average, strategies deliver 63% of the predicted financial performance and less then 22% of transformations are successful.

In our experience, many organisations fail to translate strategy to value due to…​


  • Leaders not aligned on strategic direction​
  • No clear strategic link and prioritisation of the roadmap and portfolio​
  • Resources spread across too many projects​
  • No tracking of strategic KPIs and benefit realisation ​
  • No aligned approach to evaluate and execute projects efficiently​

Source 1: Harvard Business Review: Turning Great Strategy into Great Performance, n=197 (2005)​ 


Source 2: Harvard Business Review: The Secret Behind Successful Corporate Transformations, n = 128 (2021)​

Linking strategy and execution

Strategy and execution must be linked closely to ensure that learnings from execution influence priorities and strategic choices. 


​Our strategy execution model embodies the principle of linking strategy with execution and covers five key parameters that together close the strategy-execution gap.

Leaders should focus on three objectives in strategy execution

Our strategy execution model

Our strategy execution model embodies the principle of linking strategy with execution and covers five key parameters that together close the strategy-execution gap.

Our strategy execution assessment​

Our maturity assessment helps clients establish a baseline and set ambitions for improving strategy execution. Based on our strategy execution model, maturity levels derived from extensive experience, and thorough data collection, the assessment provides valuable insights. 


The results foster a shared understanding of improvement potential in strategy execution capabilities, and repeated assessments track progress toward the goal.

Below is an example of how the current situation may shift to the future state through one wave of implementation of improvement initiatives across five key strategy execution parameters.

The maturity levels are only illustrative for both current state and ambition.

Key cases

Here are some of the key cases where we have helped organisations translate strategic ambitions into reality using the maturity assessment.

Upcoming events

Seeking inspiration to bridge the strategy execution gap?​


Get started by signing up for one of our upcoming events. 


On Point is a series of knowledge sharing webinars curated by experts and practitioners in the strategy execution team, dedicated to address problems organisations face when transforming ambition to value.

​Recordings from previous events

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