Why transformations fail

22,000 projects say that the problem isn't the plan. It’s you. 

Most organisations don’t fail to transform because they lack strategy, technology, or ambition; they fail because transformation collides with something far more powerful: human behaviour. The result is significant unrealised value and transformations that never fully translate into expected commercial impact. 

Every year, organisations launch new AI initiatives, commercial operating models, and cultural transformations with optimism and momentum, yet under pressure people instinctively return to what feels familiar, safe, and cognitively easy. For leaders, this means transformation success is not defined by what is designed, but by what is actually adopted in daily behaviour. 

The event 

Why transformations fail explores the human side of commercial transformations. The emotional, psychological, and behavioural forces that determine whether change survives beyond the strategy deck and ultimately translates into real business impact. 

Together with insights from Oxford Global Projects and experiences from two commercial leaders at Essity, we explore why some transformations succeed while others fail. At its core, the event asks one central question: if organisations are designed to constantly evolve, why are humans naturally inclined to return to old habits, and what does it actually take to change that? 

What you will get by attending:

• Insights from Oxfords Global Projects 22.000 project database on why transformations fail
• Learnings and perspectives from two senior commercial leaders at Essity
• Implements experience and suggestions on successful transformations

Read more about Why transformation fails. 

*source of Oxford Global Projects