Why pricing implementation fails – and how to get it right

In many organisations, pricing is recognised as a powerful lever for growth and profitability – yet the real challenge begins after the strategy is defined.

Too often, pricing initiatives fail not because of poor ideas, but because of the difficulty of turning them into scalable, adopted, and sustainable practices. To address this, we’re bringing together pricing and commercial leaders in Zurich for a focused exchange on what it truly takes to implement pricing successfully in practice – across strategy, tools, and organisation.

A forum for real-world pricing implementation

This event is designed as a practical and experience-driven exchange that goes beyond theory and success stories. Together with leading practitioners, we’ll explore:

• Why pricing initiatives fail in implementation – even with the right strategy or tools
• How to make the right choices between internal capabilities, consulting support, and software
• What it takes to embed pricing into daily decision-making and drive adoption across the organisation
• What distinguishes successful pricing transformations from those that fall short

What to expect

Welcome & Introduction

Setting the stage: Why pricing implementation remains one of the most critical – and underestimated – challenges for organisations today.

Keynotes from pricing experts

Insights from experienced practitioners on how to move from pricing design to real-world impact, including lessons learned from complex implementations.

Practitioner discussion: Pricing in practice

A moderated discussion with industry leaders, focusing on:

• Real-life implementation journeys
• Key decisions on what to build, buy, or partner on
• Where implementation breaks down – and how to overcome it
• What has proven to work in practice

On-site perspective at Elektro-Material AG

The event takes place at Elektro-Material AG in Zurich (Altstetten), so we’ll gain first-hand insights into a real-world pricing environment through a short on-site session.

Networking & peer exchange

The event concludes with an informal apéro, offering:

• Space to connect with fellow pricing and commercial leaders
• An opportunity to exchange experiences in a trusted setting
• Meaningful conversations beyond formal presentations

A trusted space for exchange

This event is part of our ongoing efforts to foster a practice-oriented dialogue on pricing among Swiss business leaders – not just to discuss concepts, but to share what truly works in implementation.