Unlock the true potential of Corporate Communication

Corporate Communication is under pressure - from top management to deliver faster and more business-critical advice to leaders, and from the wider organisation to meet an increasing range of external and internal communication needs.

The challenge

We have seen many Corporate Communication teams struggle to connect efforts across strategy, content, channels, and leadership.

Three typical barriers we have identified:

• Complexity constrained - Rapid strategic shifts, an evolving stakeholder landscape, and a growing number of channels create inertia and make alignment difficult.

• Narrative noise - Too many messages spread across too many channels diluting communication impact and leaving internal and external stakeholders confused.

• Leadership lapse - Too often, strategic communication is outsourced, underusing leaders’ influence as a driving force.

Solution: Introducing the Communication Operating Model (COM)

What if Corporate Communication could deliver on these expectations - while remaining strategic, coherent and scalable? It can.

Based on insights and experience from more than 900 communication projects in large and mid-sized organisations, we’ve developed a new approach to unlock the true potential of Corporate Communication: theCommunication Operating Model (COM).

The model unifies scattered initiatives into one framework that:

• Turns communication into a true value driver - not just a support function.

• Creates strategic coherence and efficiency across the organisation.

• Provides practical tools to address structural and recurring challenges.

Join the session

In this focused virtual session, we will share:

• Concrete cases from leading organisations

• The core principles behind the Communication Operating Model

• Practical perspectives on how to strengthen Corporate Communication impact