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How is change communication experienced across leaders and employees today – and how is AI shaping accountability, trust, and meaning? 


Join us for a morning briefing where we present and interpret the key findings from the 2026 Change Communication X-Ray – Implement’s fourth cross-industry study of how change communication is experienced across organisations. 


This year’s X-ray is based on insights from 800+ professionals across 40+ countries and provides a fact-based view of how change communication is currently working – and where it’s losing traction. 



Why change communication is becoming harder to lead 


Our latest X-Ray shows a consistent pattern 


Top managers feel increasingly confident in their change communication – while employees experience it in the opposite way. This gap is no longer subtle; it is structural. 


At the same time, AI is reshaping how communication is produced, scaled, and perceived. Not as a threat but as a new condition that changes speed, volume, and authorship. 


The key question is no longer whether communication is under pressure but how shared understanding, trust, and direction are maintained when the conditions for communication are being rewritten. 


AI is changing the conditions – not the responsibility 


AI brings real efficiency gains and is already embedded in many communication tasks. 


At the same time, it changes the conditions for accountability, trust, and meaning – not because AI is ‘the problem’, but because speed, scale, and authorship now work differently. 


AI won’t write change for us. But it is reshaping the terrain where change succeeds or fails. 



What we’ll share at the event 


Based on the 2026 Change Communication X-Ray, we’ll share:

  • A fact-based snapshot of the current state of change communication across leaders, managers, and employees
  • Where misalignment most often occurs during change
  • How AI-supported communication is influencing accountability, ownership, trust, and clarity
  • Concrete recommendations you can use directly in your own communication work, regardless of role or function

Any questions?