Are you a senior executive accountable for growth, margins, and competitive position in a volatile environment?
This executive event explores how leading companies use AI-enabled pricing to strengthen pricing power and create sustainable competitive advantage. Expect practical insights, real-world cases, and clear takeaways you can apply in your own business.
In today’s volatile environment, many leadership teams are under pressure to deliver results quickly, without large investments or long transformation programmes. Yet pricing remains one of the most powerful, and most underutilised, profit levers available to executives.
At this exclusive executive event, Implement Consulting Group welcomes Danilo Zatta, a global pricing expert, advisor to leading companies, and author of several influential books on pricing and monetisation alongside Paul Chapon from Vend, who will share practical insights from Vend's experience with pricing strategies and AI-based pricing.
Danilo will demonstrate how pricing can become a true competitive advantage, especially when combined with AI-enabled business models and innovative pricing approaches. Paul will bring this to life through Vend's real-world case, showing how outcome-based and value-driven pricing models are being applied in practice to unlock margin growth and strengthen competitive positioning.
You will hear how leading B2B companies are rethinking monetisation, steering customer behaviour, and unlocking significant business impact within a short timeframe. Through Danilo’s keynote, practical perspectives, and executive-level discussions, the focus is on practical execution and real decisions, not theory.
What’s in it for you?
- Learn how pricing can deliver immediate margin and revenue uplift
- Understand how AI can be applied to pricing decisions in practice
- Gain inspiration from real cases and proven frameworks
- Exchange perspectives with peers facing similar commercial challenges
- Leave with concrete ideas you can explore in follow-up discussions
The event is designed for senior executives who want inspiration today, and results tomorrow.
As a special benefit, the first 20 participants will receive a signed copy of Danilo Zatta’s book Pricing Model Revolution.