While traditional companies focus on digitising internal operations, product-led organisations drive innovation and maintain a competitive edge by prioritising digital products for end customers.


Often, when confronted with new customer needs in the digital landscape, organisations choose to digitalise existing business operations rather than redefining their services with new digital products.


This mindset can restrict IT's role to merely supporting current operations, limiting its potential for true innovation and value creation.


A digital product-driven model, however, represents an organisational framework designed to enhances agility, fosters innovation, and improves strategic alignment. By concentrating on the continuous leadership of digital products throughout their lifecycle, this approach shifts the focus from driving IT efficiency to a cohesive digital vision fuelling the strategic impact.


Recognising each digital product as a distinct business entity


Such an approach enables organisations to better meet long-term objectives and swiftly adapt to evolving market conditions. It necessitates a mindset shift towards long-term goals, addressing various dimensions of the operating model for comprehensive adaptability, focusing on continuous development and management of digital products to ensure comprehensive adaptability and strategic alignment with the overarching the digital-product vision.


Join us in exploring how embracing a digital product-driven approach can transform your digital business. The session will dive into the importance of recognising each digital product as a distinct business entity, and how to steer development towards a clear product vision while maintaining strategic coherence across your organisation.

Agenda

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