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This event is part of the Commercial Excellence Forum – a network for commercial leaders in ambitious companies passionate about accelerating growth. 


Innovation is essential – but turning it into revenue is what makes the difference 


In today’s fast-moving, transparent markets, standing still is the same as falling behind. Systematic innovation is not optional; it’s the engine of durable growth, margins, and market relevance. Yet many innovations stall due to missing commercial fit and execution. The window of advantage is short – and a repeatable launch excellence discipline helps capture it by aligning product, sales, marketing, and operations around a winning go-to-market approach. In short, innovation plus launch excellence is the winning formula: create value, then convert it consistently. 


In this session, we’ll dive into:  

  • Boosting commercial impact fast: How proven launch strategies can turn R&D into predictable revenue ramp-up, customer adoption, and market penetration – faster, with fewer missteps 
  • De-risking your launch: How to translate product strategy into specific commercial scenarios andbuild practical playbooks for each to win in the local market, segment, and customer context 
  • Aligning your go-to-market engine: How to break silos and align product, sales, marketing, and operations around one launch movement that prevails 
  • Winning the first 100 days: How to ensure strong post-launch sales acceleration in the critical early window and increase sales productivity and results 

Join us to explore how Agilent has strategised, designed, and executed its global Omnis Family platform launch over the past eighteen months, and how the team has addressed and overcome both internal and external challenges along the way. 


Don’t miss this opportunity to gain actionable insights and firsthand lessons to challenge and refine your approach to launch and commercialisation – before, during, and after launch. 


After the programme concludes, stick around to network with peers, exchange perspectives, and share ideas.

Any questions?