This event is part of Commercial Excellence Forum - a network for commercial leaders in ambitious companies, who are passionate about accelerating their growth journey.


Unlock the full potential of your sustainability investments and set new industry standards.


Many B2B companies have committed to sustainability but struggle to see tangible returns. While contributing to a sustainable world aligns with global ambitions, these efforts can also differentiate your company from the competition. By effectively articulating and leveraging your sustainable initiatives, you can carve the path to industry leadership.


Imagine the impact if...

  • You capitalised on your investments to unlock substantial business opportunities
  • You doubled your win rate by engaging customers in deeper dialogues about your sustainable advantage
  • You boosted customer retention and improved yearly contract negotiations by five percentage points
  • You accessed new markets and sales opportunities with compelling sustainable value propositions

Join us to explore these opportunities!


VELUX will present its journey of setting new industry benchmarks for sustainability. Learn firsthand how it leveraged its investments for mutual gains, enhancing both its own and its customers' triple bottom line.


Don’t miss the chance to gain insights and practical strategies that can transform your commercial approach. Enhance your business dialogues and drive growth through sustainability.


***


Future Commercial Excellence Forum events


20 November 2025 in Aarhus
Topic still be decided - The topic will be announced no later than at the Comex Forum on 2 August 2025

15 January 2026 in Copenhagen
Monetisation strategy and pricing excellence


When markets get volatile, budgets tighten, and demand shifts, most leaders react with cost-cutting or sales pushes. But the smartest commercial leaders know: pricing is your most powerful – and underused – profit lever. In times of inflation, stagnating growth, trade wars, other ambiguous and volatile conditions, building systematic pricing excellence is a necessity. Pricing protects margins when volumes drop. Pricing creates headroom when costs rise. Pricing signals confidence when uncertainty reigns.

In this session, we will dive into:

  • Why pricing is your #1 profit lever – even in crisis
  • How to pragmatically link the value of product to the price
  • How to govern the customer discount trap and protect margins
  • How to turn pricing into a strategic systematic capability, not a fire drill

At the session, Oterra will share how they have used pricing to drive their growth, and the valuable learnings gained along the way. Specifically, they've substantially improved their pricing maturity by integrating clear price guidance into their existing systems. By making "price quality" a key measure for sales reps, they ensured user adoption and smooth change management. These efforts have allowed pricing to make a tangible impact by giving transparency in margin leakage, enhancing decision-making and boosting revenues, rather than remaining an unrealised potential.


Moreover, Grundfos will share how they made a step change in their pricing capability with a massive investment in a three-year pricing transformation programme to build a solid foundation for price optimisation and automation across four divisions and more than 60 countries.


16 April 2026 in Copenhagen
The topic will be announced no later than at the Comex Forum on 15 January 2026.

Any questions?