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Many organisations are investing heavily in AI. Yet in pricing, the gap between ambition and real-world impact remains significant. 


This Pricing Circle event brings together senior pricing decision-makers to explore where companies stand today, which use cases are creating real value, why scaling remains difficult, and what it takes to move from pilots to real impact.


A forum for real-world pricing implementation

The Pricing Circle is designed as a practical and experience-driven exchange, going beyond theory and success stories. Together with fellow pricing leaders, we’ll explore:

  • Why many AI and pricing initiatives fail to deliver impact – despite strong strategies and investments
  • How to prioritise the right use cases and focus on what truly creates value
  • What it takes to move from pilots to scalable solutions in everyday pricing decisions
  • How to embed AI into existing pricing processes and drive adoption across the organisation
  • What distinguishes companies that successfully operationalise AI in pricing from those that struggle

What to expect

An evening designed around inspiration, practical insights, and meaningful exchange:


Inspiration by Implement

We’ll start with perspectives on how AI is currently used in pricing – and where we see companies succeeding (and struggling).

  • Current state of AI in pricing across industries
  • Where initiatives are delivering value – and where they are not
  • Key patterns we observe across organisations

Real use cases & discussion

Concrete examples from both B2B and B2C contexts, focusing on use cases that can be applied in everyday pricing environments.

  • Practical applications grounded in real-world contexts
  • Discussion of what works – and what does not
  • Open exchange on experiences, challenges, and approaches

Networking over Apéro & drinks

The event concludes with an informal Apéro, offering:

  • Space to connect with fellow pricing and commercial leaders
  • Opportunity to exchange experiences in a trusted setting
  • Meaningful conversations beyond formal presentations

A trusted space for exchange

This event is part of our ongoing effort to foster a practice-oriented dialogue on pricing among Swiss business leaders, creating a space to openly share experiences, challenge perspectives, and learn from what truly works in implementation.

Any questions?
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