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This event is part of the Commercial Excellence Forum – a network for commercial leaders in ambitious companies who are passionate about accelerating their growth journey. 


When markets become volatile, budgets tighten, and demand shifts, most leaders react with cost-cutting or sales pushes. But the smartest commercial leaders know that pricing is your most powerful – and as yet underused – profit lever. 


In times of inflation, stagnating growth, trade wars, and ambiguous and volatile conditions, building systematic pricing excellence is a necessity. Pricing protects margins when volumes drop. Pricing creates headroom when costs rise. Pricing signals confidence when uncertainty reigns. 


In this session, we’ll dive into: 

  • Why pricing is your #1 profit lever
  • How to pragmatically link the value of a product to its price
  • How to govern the customer discount trap and protect margins
  • How to turn pricing into a strategic, systematic capability, not a fire drill
  • The role of AI, dynamic pricing, and innovative pricing models

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