Accelerating pricing maturity to capture more value

This event is part of the Commercial Excellence Forum – a network for commercial leaders in ambitious companies who are passionate about accelerating their growth journey. 

When markets become volatile, budgets tighten, and demand shifts, most leaders react with cost-cutting or sales pushes. But the smartest commercial leaders know that pricing is your most powerful – and as yet underused – profit lever. 

In times of inflation, stagnating growth, trade wars, and ambiguous and volatile conditions, building systematic pricing excellence is a necessity. Pricing protects margins when volumes drop. Pricing creates headroom when costs rise. Pricing signals confidence when uncertainty reigns. 

In this session, we’ll dive into: 

• Why pricing is your #1 profit lever
• How to pragmatically link the value of a product to its price
• How to govern the customer discount trap and protect margins
• How to turn pricing into a strategic, systematic capability, not a fire drill
• The role of AI, dynamic pricing, and innovative pricing models

Please note that timings are in local Munich time (CEST). The agenda is designed to encourage networking, practical insights, and expert-led discussions on pricing excellence. 

We look forward to welcoming you to Munich!