The Virtual Sales Handbook

The Virtual Sales Handbook provides sales professionals and business executives with a toolbox for how to make a successful shift towards a virtual customer engagement model.

The global pandemic has caused many organisations to transition towards more virtual interactions. The virtual customer engagement model has become the new normal, and organisations see an urgent need to upskill their commercial front line by equipping them with the confidence, skill set and toolbox needed to effectively engage customers virtually.

However, many still struggle to reap the full benefits of virtual sales. And with good cause. Embracing virtual sales is not as simple as turning on a webcam. And so, we have written a handbook on virtual selling for you to discover how to effectively engage customers virtually and drive your current and future revenue streams.

A hands-on guide for sales professionals

The Virtual Sales Handbook is a hands-on guide for sales professionals and draws on our experience in applying the methods and concepts described in real-life international projects.

Using a concrete and practical approach, you will be introduced to the basics of effective virtual customer engagement step by step, learn to overcome the key barriers associated with virtual customer interactions and acquire the skill set needed to effectively engage customers virtually for commercial impact.

The book will provide you with hands-on tips and tricks on how to build trust and engagement in a virtual setting, adapt your storylines and presentations to resonate in virtual customer interactions and leverage the virtual medium to reach the desired impact.

The Virtual Sales Handbook is perfect for sales reps, commercial managers and executives – indeed anyone on the commercial front lines seeking a one-stop resource to improve their ability to virtually engage customers and drive current and future revenue streams.