The 10 Rules of Highly Effective Pricing

Name: Implement Consulting Group
Price range: $

How to transform your price management to boost profits

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Published

22 November 2023

Reimagine your organisation’s pricing approach to capitalise on new opportunities and drive profitable growth.

In The Ten Rules of Highly Effective Pricing, expert pricing strategist at Implement Consulting Group, Danilo Zatta, presents a clear and practical guide to mastering your company’s monetisation strategy and increasing profitability.

The book outlines ten essential principles for improving price management, including elevating pricing to a CEO-level priority, fostering a profit-focused culture, emphasising value-based selling, differentiating pricing, establishing strong pricing governance, and avoiding destructive price wars. These rules help organisations seize opportunities for exceptional growth and profit that are often overlooked.

Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book, The 10 Rules of Highly Effective Pricing, will help wake up company marketers to the profit coming from creative pricing.

–  Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

An essential read for managers, founders, executives, directors, and entrepreneurs focused on growth and profitability, The Ten Rules of Highly Effective Pricing is also a valuable resource for business and management students studying modern pricing strategies.