3. Use a consistent structure
A consistent communication structure will help your audience focus on what is important. Use a template or a recognisable format. Colour coding by message or theme could also be helpful for the audience, for example using different colour codes for health, commercial or financial updates or different colour codes for information updates and updates that require action.
4. Repeat the key message
We need to be exposed to a key message several times before remembering it – especially in a time of crisis when there is a lot of noise. Do not fall into the trap of believing people have understood your message just because you told them once. Make sure to revisit your message and conclusions by using different channels of communication. Encouraging questions also means you have an opportunity to repeat and add nuances to your key message.