#3. Prototype
Be prepared to kill your darlings
Challenges can often be solved in more than one way, depending on the angle from which you view the problem and who you ask. This is where the power of design thinking beautifully blends analysis and creativity together.
To make sure not to jump too quickly to a conclusion (e.g. “I probably just need to give more feedback – that should solve the engagement issue”), the leader is forced to use his/her creativity and apply divergent thinking to come up with a set of different options that individually would solve the challenge.
Falling in love with one’s initial idea and refusing to let go no matter what is one of the most common pitfalls when developing services for users. First, after having explored a set of options, the leader is able to make an active choice about which option would likely create the most impact for the users (e.g. mastering the art of giving feedback, managing tough conversations, inspiring visionary action, empowering more autonomy etc.).
Prototyping the behaviour typically consists of asking yourself questions such as:
- Why do I really want this?
- Which small wins would prove that I am making progress?
- What do I need to learn? What do I need to unlearn?
- How can I reduce friction associated with good behaviour and increase friction with bad behaviour?
- What does it look and feel like for my users and myself when I succeed?
To spark breakthrough ideas and make the ideas extremely tangible, we always use strong visualisation tools, storytelling and sketches to push leaders outside ordinary thinking patterns and comfort zones. Combined with the hardcore data points the leaders have gathered so far, they are now able to base their prototypes on a mix of intuitive, creative and analytical thinking.
#4. Lead
Test to learn and create an impact
The time has come to make your first market test of your product. In order to learn as much as possible, you need to maximise the number of “tests” to make. Therefore, the leader outlines several different typical daily situations (one-on-one meetings, executive management meetings, team meetings, lunches etc.) where it would be meaningful to test the desired leadership behaviour. We call this behaviour programming. Studies have shown the differences in outcome between people who have an intent to make a change vs people who have an intent and a clear plan for how to do it.
“When [situation X arises], I will [perform behaviour Y]”
One study showed that people who did not only rely on their motivation to change but also programmed their behaviour in this way increased the success rate from 35% (control group) to 91% (the group which programmed their behaviours).
Many people think they lack motivation, but what they really lack is focus and clarity. Since we also know that new leadership behaviours form based on frequency and not based on time, we ask the leader to code multiple situations where he/she will be able to practise the new behaviour. The leadership behaviour sprint provides a setting and time frame from which the leader sets out to encounter as many real-life situations as possible to validate the need and value of his/her prototyped behaviour. During the sprint, the leader refines the prototype by gathering feedback from multiple sources, enabling the leader to continuously refine the way in which he/she takes steps towards his/her leadership identity.
For the users, it is crucial to success that you are open about what you are trying to achieve. This is the only way you will find out what they think. Hiding products behind the shelf is typically an unwise go-to-market approach. By sharing the human story of why you are on your specific change journey creates openness and a vulnerability that serve the leader’s purpose well.
The lead part is the big chunk of the leadership behaviour sprint. It is when you are out there in reality. The 70%. Out there on the battlefield, the notion of motion vs action plays an important role in whether you will succeed.
When in motion, you are strategising and planning. Good things, but they do not produce any results. We are lured by a feeling of progress when in reality nothing happens. We are often so focused on figuring out the best approach that we do not get around to doing anything. During leadership behaviour sprints, we are not interested in motion. Action is the only valid currency that will deliver an actual outcome. It does not help how many times you talk to a personal trainer. Motion will never get you in shape. You need to do the reps yourself.
When you are out there on your own, we know how important it is to have a safe space to share any thoughts and feelings that may arise. That is why we always form leadership labs with a small number of other leaders. It is an environment where we put a lot of effort into building deep trust. Trust to inspire. Trust to challenge. Trust to give honest feedback. Trust to make you all succeed.
The virtual space is another safe space and a point of learning. New leadership development software is key to keeping it all top of mind in a busy daily work life. For the purpose of regularly touching base with the leadership lab, microlearning or collecting feedback from users, both analogous methods and digital software can be used. To enhance development, we always apply digital tools and microlearning that are carefully selected for the specific needs.
That is it
Based on the development the leader has made during the sprint, he/she is even more well equipped to enter the next sprint.
Implementation nuggets
We certainly hope that we have provoked some new thoughts and ideas. Before you re-enter the real world, here are some tips and tricks we have gathered along the way.
Major organisational shifts achieved
Ethnographers who have studied this approach conclude that two major shifts are achieved:
- A greater responsibility for one’s own leadership to drive the desired culture and behaviours and deliver on the strategy regardless of whether it is the CEO or a plant manager.
- A major cultural shift to support the strategic ambitions created through powerful movements where leaders and teams are involved.
Organisational enablers or obstructions
The culture and structure lie as a layer around the process. They determine which behaviours are attractive to leaders in a given context. In some cases, aspects of culture or structure may have to be re-imagined in order to design the world where it is easy to do the right thing.
Scope strategic powerful movements
Organisations can design this kind of initiative however small or large they want. One manager or all managers. One sprint or several sprints. All depending on the ambitions and desired effect. Evidence is clear: when leadership development is tightly connected to the strategic agenda, it creates a lot more value for everybody involved – also on hardcore numbers such as revenue growth, market position and future growth. It changes not just the leadership skills but also the culture and the speed at which the strategy implementation is evolving. Common strategically relevant sprint themes create a powerful force and a movement throughout the organisation.
Involve users – for real
Key to success is to involve the users throughout the journey to create a critical mass of valuable data and to create a true link from leadership development initiatives to the real daily work. We focus a lot on creating transparency and daring to give and receive valuable feedback. This also creates massive engagement.
A sustainable method
Working with leadership development in this way becomes a norm that stays, according to the companies we have been working closely with. An expectation from users, a way to advance culture and strategy and a leadership mindset to think about development.
Sources
Beer, M., Finnström, M. & Schrader, D. (2016). “Why Leadership Training Fails − and What to Do About It” in Harvard Business Review, October 2016.
Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, New York: Avery (Penguin Random House).
Harvard Business (2018). The 2018 State of Leadership Development: Meeting the Transformation Imperative, Boston: Harvard Business Publishing.
Hougaard, R. & Carter, J. (2018). The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results, Boston: Harvard Business Publishing.
Kotter, J. P. (2007). “Leading Change: Why transformation efforts fail” in Harvard Business Review, January 2007.
McGoff, C. (2017). “Why Leadership Development Programs Don’t Work (And What Does): Leadership development should be approached like a fitness routine” published by Inc. on 29 September 2017.
Pearse, C. (2018). “Why Leadership Development Is Still Stuck In The Dark Ages” published by Forbes on 19 November 2018.