Roger Martin

Playing to Win

Roger Martin is a Canadian-born thought leader and former dean of the Rotman School of Management at the University of Toronto.


Roger Martin is the author (with Procter & Gamble’s A.G. Lafley) of the best-selling book Playing to Win: How Strategy Really Works, which won the Thinkers50 Best Book Award, and he was recently appointed the third most influential management thinker by the Thinkers50.

Business School Dean of the Year 2013

In the 15 years that Martin led the University of Toronto’s Rotman School of Management, he transformed the institution from a small Canadian B-school to a global player. Martin’s transformational accomplishments earn him Dean of the Year honors from Poets&Quants for 2013, and the first dean who is no longer in the job to be given the accolade.

Implement Consulting Group has worked closely with Roger Martin for several years starting with his appearance as guest speaker at Implement Thought Leaders in 2011 and continuing with the training of Implement’s consultants in his approach to strategic thinking.

Making Playing to Win work

On 20 November 2014 Roger Martin and Implement hosted a Global Learning Lab in New York with the purpose of making Playing to Win work.

The Learning Lab brought together leading US and European companies to exchange experiences and create collective insight into how Playing to Win can improve the way we answer complex strategic questions. 

At the 2013 Implement University, Roger Martin facilitated a 1-day workshop where clients and consultants from Implement were mixed together in groups to co-create solutions to challenges that had been identified in the clients’ organisations.

On a very intensive day, alternating between theory and practical work, Roger Martin’s approach of the five strategic questions to be answered was applied to the challenges of the clients.

  • What is our winning aspiration?
  • Where will we play?
  • How will we win?
  • What capabilities must we have in place to win?
  • And what management systems are required to support our choices?

Watch the video clip 'Roger Martin: Playing to Win' from the session above.

Learn more about Roger Martin on his own website.