The article was originally co-authored by Cecilie van Loon.
More and more of our meetings are becoming fully or partially virtual, which demands different considerations and new skills compared to the traditional meetings and workshops. In this article, based on a chapter from our book on facilitation, we deep-dive into the increasingly important topic of facilitating virtual meetings and give specific advice on how to create more impact in this type of meeting.
The ability to lead and facilitate virtual meetings has become a fact of life for many employees and managers today. Many organisations are global or spread across multiple geographical locations, so they need to be able to establish rapid contact with each other and run efficient working processes with people who are spread around the world, without surrendering quality. Video conferences, net meetings, webinars, Skype, Lync etc. are more or less routine for employees in large organisations. 1
Most enterprises have invested heavily in cost-effective virtual meeting systems. Virtual meetings are a way of saving both time and money – and the reduced travel is a bonus to their environmental conscience.
For example, one major financial group actively uses video-conferences to reduce its negative impact on the environment. The group’s teleconference rooms are designed for meetings where it can make big savings on trips because the meeting takes place between two or more business units located in different countries. Meetings in the teleconference rooms can then bring about a reduction in the group’s CO2 emissions.
In 2014, the group invested in 82 virtual teleconference rooms which are used to hold meetings. In 2014 alone, this saved 6,063 tonnes of CO2 2. In the organisations that we work for, we are seeing more and more strategic decisions to move meetings and workshops out onto online platforms, increasing the need to acquire the skills to chair on this type of platform.
As a facilitator of virtual meetings, you can go a long way with the preparation tools described in articles and books on facilitation 3, but there are other points to note and skills to acquire if you are to lead virtual meetings and processes. Moving the physical interaction out into a virtual space naturally raises challenges that are different from those we face when we are in the same physical room. 4
Many of the traditional challenges you face in physical meeting processes grow bigger and change in character in the virtual setup, as you have no way of giving direct feedback, sensing the mood, gauging the energy in the room, seeing other people’s facial expressions or having a more fluent dialogue.
It is as if our bodies had been placed on standby when we take part in a video meeting; the only thing that counts is talk, and that creates challenges to communication. We see and experience this often in the organisations we work with: There is a strong focus on effective meetings that produce results and progress. Virtual meetings have arisen to enable us to communicate faster and more efficiently in spite of distance.
Physical distance: We are separated in time and space and cannot so easily decode body language.
Social distance: We do not have the same means of creating trust and intimacy before and after the meeting
Cultural distance: We have different standards and traditions for communication.
Technological distance: Technology that fails; sound and images that do not render correctly.
Not all meetings are suited to the virtual format. Almost all forms of meeting and interaction can be used on the virtual platforms if trust and good relationships have already been established. Trust can best be established in physical meetings and by being together and interacting over an extended period. Once this trust has been established, it is easier to hold coordination and status meetings in virtual form.
Two American researchers point out that the durability of virtual teamworking depends on commitment and personal trust in the relationships, which will gradually drop off if these relationships are not nurtured through physical meetings and social interaction. This is where the virtual technology falls short. 5
Everything we know about facilitation also applies in the virtual space. In process design, we normally work with three generic project phases – the ‘Before’ phase (design), the ‘During’ phase (facilitation) and the ‘After’ phase (implementation and follow-up).
In a virtual context, this focus is turned upside-down. At least 50% of the time should be centred around planning, 20% should be allocated to the actual meeting, and 30% to follow-up in the ‘After’ phase. This preparation means that the experience and the result will be much better. The participants will quite simply get more out of the time they invest.6
The equipment should be in place In virtual meetings, as the model shows, a new component has been added – the technology. Before you think at all about the process, it is essential to ensure that the equipment works as it should. This may seem obvious, but too many virtual meetings end up amputated because the technology has been overlooked.
The results could then be that the process is destroyed and the meeting loses energy because the microphone does not work, the loudspeaker cannot be turned up enough, a plug-in needs to be installed, or the camera will not switch on. The technology is co-facilitator of your meeting and, when it does not work, it can overshadow your entire process. There is no shortcut here, so if you have an important meeting, you should be sure to make a test call with exactly the same equipment you intend to use, so you know how it works.
A fundamental rule for virtual meetings is that they should not exceed 90 minutes.7 90 minutes are the absolute maximum you can assign to a virtual meeting. The more participants there are, the less time you can go on. The participants’ concentration span is simply no longer than this in a virtual meeting, as these meetings are often more intensive and so demand greater concentration and focus. Based on the overall objective, it is therefore vital to assess whether the meeting can usefully be split up, so the virtual process design is made up of a series of smaller meetings over a longer period, with small elements of the objective addressed each time.
That means that the facilitator has to consider:
As the limit on meeting time is much shorter than for physical meetings, it is a good idea to think about involving the participants in the content as much as possible ahead of the meeting. This will ensure that the actual meeting interaction is as productive as possible when people come together. This requires us as facilitators to ensure that all participants are at the same level of knowledge prior to the meeting and have read any preparatory material.
The professor and consultant Keith Ferrazzi suggests that we should set an ethical standard for preparation as quickly as possible, so it becomes a habit to turn up well-prepared to the short virtual meetings, and this is established as a social norm 8. For the chair of video meetings it is especially important to have formulated a clear objective for the meeting, as video meetings are not well-suited to ‘loosely timed’ processes. Open processes such as brainstorming, where the participants speak up without any structure, should therefore be kept to a minimum or voided altogether.
Our aim as facilitators is to facilitate dialogue and manage the process. It takes greater management skill to facilitate virtual meetings, as there is not such a natural flow to the discussion as there would be in the same physical room. Controlling interaction in a virtual room can be a tough exercise, as you cannot see what the participants are doing as the meeting progresses. The table below lists a number of points to note in terms of providing the best conditions for the meeting and creating a good flow.
For more details on each element, see details in appendix.
The Design Star, a clear purpose and a script, as described our book Facilitation: Create impact through involvement (Djøf forlag) and Facilitation article, are standard preparation for virtual meetings too.
At this site, you can do a mini self-assessment to see how good you are as a virtual facilitator. The questions are concerned with 1) creating a virtual script and agenda, 2) preparing for the virtual meeting, and finally 3) chairing the virtual meeting. This is quite a good starting point for assessing where there is the greatest need to concentrate your specific development effort.
There are no shortcuts to virtual facilitation. It demands great preparation, and we need to be just as skilled in the virtual world (in the use of IT functionality) as we are in the physical world with our body language, flipcharts, PowerPoints and exercise instructions. We need to be on top of the IT resources we have available if we are to focus 100% of our energy on the meeting itself.
Good luck in creating impact in our virtual meetings.
A large professional network meets in a virtual form every other month. The participants come from the USA (several places), Canada, Sweden, Denmark, Germany, Japan and the Netherlands, and all share a common professional passion.
The meetings always start and end at the same time of day, which suits most time zones best. The participants have made conscious efforts to break down the four barriers to virtual meetings: Social barrier, Physical barrier, Technical barrier and Cultural barrier
The physical barrier is overcome by the fact that several of the participants have met before at conferences and have talked together there. Although not all of them have met before, the fact that some of them have had a physical meeting before and so know each other in a different way still produces a different atmosphere for everyone at the meeting. At the same time, every participant makes sure to sit down in a meeting room with the right physical conditions for a meeting.
The technical barrier is overcome by all the participants testing the equipment before the meeting. Each participant logs on to the Skype connection and signs in to the shared meeting about 5-15 minutes before the meeting officially starts. This allows them all to connect at their leisure, and energy is produced by watching more and more participants popping up on the screen. They all have video on, but make sure it is muted so there is no disturbance when people start to log on. Allowing access to the meeting 5-15 minutes before it starts means that they are all completely ready when the meeting begins. Another technical barrier may be that the connection is bad, and here it is important to book a meeting room where there is peace and quiet and a reasonably stable network. Minutes of the meeting are always sent out, so if there is a bad connection and anyone misses part of the meeting, they can be sure of finding the most important items in the minutes.
The social barrier is overcome by everyone having video switched on, so the participants can see each other and have a laugh together. Being able to see each other rather than just hearing a voice creates quite a different sense of intimacy. Every meeting starts with a 5-10 minute energy check with everyone telling everyone else how they are. They might talk about the weather outside or talk about their morning (if they have just got up) or their day (if it is afternoon). In this way the participants establish a trust-filled space with an interest in each other as people. They always insert a 5-minute break in the middle of the meeting (which often lasts 1½ hours), when everyone goes to get something to drink (a cup of coffee or whatever). As one of the participants says: ‘It almost feels like we are drinking a cup of coffee together.’ This contributes a lot to the feeling of being close to each other, even though they are sitting in different places around the globe.
The cultural barrier is overcome with various rituals at the meeting and in the agenda. The meeting format is evaluated all the time, and the participants offer suggestions/input to strengthen the technical focus of the meeting. During the meeting there are regular checks on the decisions taken – can they be implemented everywhere? An example is where it is agreed to involve the ‘hinterland’ – is this understood in the same way in Sweden, and does it mean the same in Japan? Involvement is important to all parties, but it is not always manifested in the same way. The cultural differences are often emphasized in the meeting as strengths, and the diversity is seen as an asset to the group.
If you are able to hold good virtual meetings, the culture will gradually change, and particularly when you find that you are saving a lot of time while also getting a lot of value out of the meetings, the culture of virtual meetings will start to change.
Ask questions. Ask good questions and engage the participants often. If the participants are to provide quality input, they must be challenged with frequent searching questions, to keep them up to the mark.
Connect the participants. People are more effective when they know each other and are comfortable together. If the participants do not know each other, allow time for a round of introductions or send round details of the participants beforehand. Make it a standard to introduce the meeting with a personal/professional check-in.
Use video. It helps people to relate and interact if they can see the faces of the other participants in the meeting or workshop. There are many options to choose from (Lync, Skype, Webex etc.). Video also has a more binding effect, as it makes it possible to see each other’s feelings and reactions, as would always be the case in physical space. The participants are no longer just voices on the phone.
There are lots of different programs for digital meetings. Whichever program you use, you should always use a headset and microphone to get the best possible sound quality. If your computer does not have a built-in web camera, you can connect an external camera.
Let the participants speak often. Ask the participants for brief and precise input. Share the talk time around among the participants. Take care to give all the participants time on the agenda, or throw in little questions for discussion, so you obtain input from all participants and keep people engaged.
Materials. Switch between ‘writing’ and ‘talking’ – get the discussion started with a talk, then all the participants can ‘chat face to face’ with a shared flipchart, whiteboard or chat, where they can write down lots of ideas quickly, then you can go back to talking to reflect and check on understanding, possibly finishing with polls to choose/prioritise.
If slides are to be shown at the meeting, make sure the material has been sent out to everyone beforehand and that they have access to view it on the screen.
The purpose. Maintain the focus on the purpose of the meeting by continually referring back to it. It is important for the facilitator to notice quickly if the participants start to wander from the objective. This can be done, for example, by confirming with the group that they are moving away from the primary objective, and suggesting that these aspects can be gathered together at a later date, or by frequently reformulating and summarizing key points and linking them back to the purpose of the meeting.
Parking lot. Have a parking lot that everyone can see, with space for off-agenda topics to be addressed on a later occasion.
Involve the participants. Give the participants various tasks along the way to keep them engaged and prevent them from starting to do other work during the meeting. Nick Morgan recommends constant small touch points: ‘In a meeting, you need to stop regularly to take everyone’s temperature. And I mean everyone. Go right around the list, asking each location or person for input.’ The concentration span in virtual meetings is short. Deal with this by engaging the participants roughly every 5 minutes and keeping presentations to max. 10 minutes
Document the meeting. Ensure that the discussions are documented. Either with the help of the person taking the minutes or by nominating different people to document things as you go along where this makes sense.
Keep to time. Keep to the time and help to prioritise the time if the agenda slips. Starting and finishing on time is an important part of these meetings, as we are logging in to a virtual room where we can expect other participants from other geographical areas to be waiting.
Exercises and tasks. You could well do exercises and small discussion tasks along the way. Make sure that the task is clearly defined and maybe write it up on the screen, so the participants can read the instructions. You could consider whether some of the discussion exercises can take place at each site; for example, it could make a change to run for 15 minutes at each physical location before all checking in to the video meeting again. This makes for good dynamics and breaks up the format where everyone sits glued to a screen.
Polls, votes and chat. Polls are a fantastic interaction tool which can be used for votes, to answer a question, to prioritize during the meeting and to create a fast and effective decision-making process.
Chat can be used in various ways – either for private chat among the participants or to allow the participants to ask questions without interrupting the facilitator or other speakers, or as a tool to generate ideas quickly and effectively.
Implement Consulting Group