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Value proposition playbook

Here you can download your free copy of our value proposition playbook.

Interested or have questions? Reach out to one of our value proposition experts
Anders Buhl Schultzer

Welcome!

Over the past five years, we have seen that strong differentiated value propositions can be a key driver of growth. We have had the privilege of being involved in 50+ projects focusing on developing and implementing high-impact differentiated value propositions for global clients. Here are some of the results.

Why should I, as a customer, buy your product or service?


We would like to share

In this playbook, we have gathered our key learnings, concepts, tools, viewpoints and recommendations on how you successfully create strong value propositions with measurable business impact.

We have identified three key levers to be obsessed with when designing superior value propositions:

  • Resonate: Make your value proposition resonate with the targeted customer on a stakeholder level
  • Differentiate: Ensure it is differentiated
  • Substantiate: Be obsessed with substantiating real customer value for your customers

Download your free copy of our value proposition playbook, where we go through them one by one.

Download the playbook

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Interested or have questions?

Reach out to one of our value proposition experts: