The benefit map creates ownership of the realisation of benefits, and it moves the focus away from deliverables and towards behaviour as the driver of benefits realisation.
Value proposition playbook
Over the past five years, we have seen that strong differentiated value propositions can be a key driver of growth. We have had the privilege of being involved in 50+ projects focusing on developing and implementing high-impact differentiated value propositions for global clients. Here are some of the results.
Why should I, as a customer, buy your product or service?
In this playbook, we have gathered our key learnings, concepts, tools, viewpoints and recommendations on how you successfully create strong value propositions with measurable business impact.
We have identified three key levers to be obsessed with when designing superior value propositions:
Download your free copy of our value proposition playbook, where we go through them one by one.
Reach out to one of our value proposition experts: