Event in Oslo

The art ­of customer retention


10 April 2019

Get inspired by how Norway’s largest magazine publisher Egmont uses customer insight in their retention work, and learn how you can use insight to reduce your churn.

Reducing churn is the most cost-effective marketing measure you can deploy. And additionally, if you invest in customer retention, you are likely to get the highest ROI of all marketing measures.

On 10 April 2019, we would like to dive into the subject of customer retention. Join us for breakfast and learn how you can build an insight-driven organisation that is geared to reduce churn through customer insight and deploying the right measures:

  • Know your customer, how you identify the drivers for customer satisfaction
  • See your customer, how you identify potential churners before they churn
  • Keep your customer, how you deploy the right measures to avoid churn

Who should attend: anyone who knows that customer churn hurts



Welcome and coffee


Key challenges in 2019 and how to drive customer retention

- by Finn Erling Røgenæs Implement Consulting Group


Egmont: How to work with insight driven churn-reduction

- by Kjetil Hyllseth, Head of Marketing at Egmont Publishing


Q&A and wrap up

The programme ends at 10:15.

Practical information


Implement Consulting Group
Munkedamsveien 35
N-0250 Oslo

10 April 2019
8:30 AM - 10:15 AM
Finn Erling Røgenæs

The event is free of charge.