The art ­of customer retention

Get inspired by how Norway’s largest magazine publisher Egmont uses customer insight in their retention work, and learn how you can use insight to reduce your churn.

Reducing churn is the most cost-effective marketing measure you can deploy. And additionally, if you invest in customer retention, you are likely to get the highest ROI of all marketing measures.

On 10 April 2019, we would like to dive into the subject of customer retention. Join us for breakfast and learn how you can build an insight-driven organisation that is geared to reduce churn through customer insight and deploying the right measures:

• Know your customer, how you identify the drivers for customer satisfaction
• See your customer, how you identify potential churners before they churn
• Keep your customer, how you deploy the right measures to avoid churn

Who should attend: anyone who knows that customer churn hurts