Succeed with patient support programmes
The healthcare industry is under increasing pressure both on an economic and a human level. For manufacturers, part of the solution to this challenge is to establish a closer relationship with their patients by installing a patient support programme (PSP) to help drive stay time and product usage.
Most companies have an ambition to engage more closely with their patients. However, from our experience, we see that seven out of ten companies are not realising their full patient adherence potential and expected impact from their PSP investments.
Based on our learnings, the key to succeed is to not focus solely on designing a PSP but also dedicating effort and priority to implementing it effectively. Hence, this viewpoint is about how to succeed with both designing and implementing PSPs successfully.
To build a strong PSP, you always start by having the patient and patient journey in focus. And even though a PSP is not much different from a strong customer loyalty programme, a patient is not like a traditional consumer, which increases the complexity of building a PSP versus a traditional loyalty programme.
Hence, if you want to build a successful PSP, you need the following six building blocks to be in place:
To win in the market, you need to give your company a competitive advantage. A strong patient support programme can be such an advantage.
To build a successful programme, you must make key strategic choices – bold choices. You should ask yourself questions such as “are we ready to become a patient-centric organisation?” and “are we spending our resources in the right way to create trust for the key players involved?”.
We know from experience that those who can answer “yes” to these questions will outperform the market, build even stronger HCP relationships and increase quality of life for patients.
learn more about patient engagement
Here you can download your free copy of our patient engagement playbook.
The subtle art of changing behaviour
Implement Consulting Group