Sales enablement summit

Be inspired by British Airways and Maersk Drilling on how sales enablement has helped them drive buyer and commercial excellence

Several studies show that B2B buyers are getting increasingly demanding, expecting more personalised messaging and approaches. Often, they also contact suppliers directly, as digitisation enables buyers to assess supplier information online. Therefore, in order to satisfy and engage the modern buyer, sales and marketing have to work much closer together. Their focus should be on creating a unique and compelling buyer experience. After all, this buying experience is still the most important lever for buying decisions.

On 27 February, we hereby invite you to a sales enablement summit together with our partner Showpad, where you will get a fantastic opportunity to get inspiration on how your organisation can thrive in an increasingly digital and buyer-driven environment.

Join us and get a unique chance to hear British Airways and Maersk Drilling share how they are using sales enablement solutions to close the gap between today’s modern buyers and sellers. Moreover, we will address some of the issues of marketing’s future role and how to ensure the maximum effect of implementing sales enablement successfully