Patient engagement playbook
We know from experience that more than 67% of all patient engagement projects fail, usually because they are not able to bridge design and implementation.
Please note: This content is targeted specifically towards private companies within the pharma and medtech industries. Hence, it is not relevant for healthcare sector.
Therefore, we have tried to summarise our key learnings for succeeding with either patient support or direct-to-consumer programmes. The learnings are based on our work with several leading players within the global life science arena and +15 country roll-outs.
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Direct-to-consumer dialogue and digital channels can help you outperform growth within healthcare.
120m online searches per year*Source: Google Analytics search results 2018.
Average of 8 min per patient**Source: https://well.blogs.nytimes.com/2013/05/30/for-new-doctors-8-minutes-per-patient/
25% of patients switch products in 1st year*** Source: Implement insights from analysis of patient retention rates in Y1 across 15+ markets within MedTech.
We have selected some of the elements we use to develop digital and IT strategies and made four one-day workshop concepts that you can use to kick-start change.
Implement Consulting Group