If you want people to follow you, you need to address them as real persons. Why must they change their behavior and what do they stand to gain? At Implement we help you answer these questions.
Studies show that over 50 per cent of all failing change efforts are due to poorly managed communication. In our experience, a fundamental reason for this depressing number is the failure to bridge the mental gap between management who push the change and the employees who are asked to adapt to a new strategy, IT system or a new organisational structure.
What seems obvious and exciting to management will often be perceived with scepticism and resistance by the employees who are asked to step out of their comfort zone and change their work routines.
What is missing is a clear link between the strategic rationale behind the change and the personal motivators of the employees. We help your organisation identify and articulate the common purpose behind the change and translate it into something that feels relevant for the people involved.
Change communication is also about changing habits
Five principles to ensure profitable change communication
Implement Consulting Group