If you want people to follow you, you need to address them as real persons. Why must they change their behavior and what do they stand to gain? At Implement we help you answer these questions.
Studies show that over 50 per cent of all failing change efforts are due to poorly managed communication. In our experience, a fundamental reason for this depressing number is the failure to bridge the mental gap between management who push the change and the employees who are asked to adapt to a new strategy, IT system or a new organisational structure.
What seems obvious and exciting to management will often be perceived with scepticism and resistance by the employees who are asked to step out of their comfort zone and change their work routines.
What is missing is a clear link between the strategic rationale behind the change and the personal motivators of the employees. We help your organisation identify and articulate the common purpose behind the change and translate it into something that feels relevant for the people involved.
Change communication is also about changing habits
Five principles to ensure profitable change communication
Article in Danish: What do you do when participants cannot meet physically?
A digital solution to help you make projects more successful.
Article in German: Five principles of how to design successful change communication that will create impact in your organisation.
Article in German: Change communication enters the scene when you have to link the strategic rationale behind the change and the personal motivators of those who need to adapt to the change.
Article in German: Change communication is about involving the organisation, creating engagement and offering insights.
Article in German: Some common misconceptions and seven simple steps for how to perform more effective change communication.
Implement Consulting Group