Virtual session

The dilemma of portfolio management

On Point: Free bite-sized webinars

15 May 2020

Please sign up no later than 15 May 2020, 09:00 (CEST).

Sign up

With innovation and efficiency pressure, how do you ensure your product and brand portfolio strategy is fit for the future?

Balancing efficiency and innovation is one of the key challenges that executives, strategists and portfolio managers face, especially in tough times. While these two pressures are seemingly opposing, it’s all a question of finding a sense of balance in your product and brand portfolio. In other words, how do you ensure you are reacting to shifts in customer behaviour while combining a growth and innovation mindset with efficiency or prudence?

In this short webinar, we will provide advice on navigating the dilemma of portfolio management as well as guidance on making clear choices about the brands and products you need and feed. We’ll be diving into how to optimise resources, sharpen positionings and capitalise on opportunities to ensure growth.

Aspired learning impact

This short session will give you:

  • Insight on navigating the dilemma of portfolio management
  • An understanding of the evaluation that is necessary when making portfolio decisions
  • Concrete action points to develop a balanced portfolio, both today and tomorrow

When using the learnings, you will be able to:

  • Evaluate the products and brands in your portfolio
  • Make decisions about the brands and products you need and feed
  • Appreciate the value of proactive portfolio management


  • We will use Zoom* for the session.
  • Please make sure the Zoom application is installed and running on your computer at least 10 min. before start
  • It may be a good idea to restart your computer before entering the meeting
  • Find a quiet area where you can sit
  • Grab a pair of headphones in order to avoid echo, and check your audio and microphone is working
  • Join us online at the link you receive in the registration email 

Practical information


The event is hosted online.

A link will be sent before the webinar starts.

When (CEST)
15 May 2020
11:00 AM - 11:25 AM
Nicki Cunliffe
Deadline for sign up

Please sign up no later than 15 May 2020, 09:00 (CEST).

* During our virtual events there will be no sharing of confidential or business critical information that leaves any organisation open to risk. Please follow your company’s guidelines on the use of approved IT platforms. As an ISAE 3000 certified organisation, Implement is committed to upholding the highest standards of IT security.