The dilemma of portfolio management
With innovation and efficiency pressure, how do you ensure your product and brand portfolio strategy is fit for the future?
Balancing efficiency and innovation is one of the key challenges that executives, strategists and portfolio managers face, especially in tough times. While these two pressures are seemingly opposing, it’s all a question of finding a sense of balance in your product and brand portfolio. In other words, how do you ensure you are reacting to shifts in customer behaviour while combining a growth and innovation mindset with efficiency or prudence?
In this short webinar, we will provide advice on navigating the dilemma of portfolio management as well as guidance on making clear choices about the brands and products you need and feed. We’ll be diving into how to optimise resources, sharpen positionings and capitalise on opportunities to ensure growth.
This short session will give you:
When using the learnings, you will be able to:
The event is hosted online.
A link will be sent before the webinar starts.
'On Point' is free bite-sized webinars.
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* During our virtual events there will be no sharing of confidential or business critical information that leaves any organisation open to risk. Please follow your company’s guidelines on the use of approved IT platforms. As an ISAE 3000 certified organisation, Implement is committed to upholding the highest standards of IT security.
Wednesday 26 August 2020, 11:00-11:25 (CEST)
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