Rethinking value propositions

How can you adapt your value propositions to changing customer needs?

Market conditions, demand and decision criteria are rapidly changing, as customer mindsets shift, and they become increasingly focused on suppliers’ capabilities and social responsibility. At the same time, companies are facing significant growth targets with very limited resources.

In the dilemma of anticipating fundamental shifts in demand and reaching short-term business growth targets, we believe the solution lies in assessing and developing your core value propositions. This webinar will provide you with insights on adapting value propositions to fast-changing markets and customer needs and help you consider whether your value propositions still resonate with current and future customers.

To help us make this On Point session as relevant as possible to your current situation, please spend a few minutes answering this short survey.

Aspired learning impact

This short session will give you:

• Concrete actions to optimise your value messaging in Sales and Marketing
• Insights on how value propositions are currently managed at companies
• A simple tool to assess the strength of your value proposition

Preparation

• We will use Zoom* for the session.
• Please make sure the Zoom application is installed and running on your computer at least 10 min. before start
• It may be a good idea to restart your computer before entering the meeting
• Find a quiet area where you can sit
• Grab a pair of headphones in order to avoid echo, and check your audio and microphone is working
• Join us online at the link you receive in the registration email