Protect your pricing power

How can you survive and thrive in turbulent times without damaging long term pricing power?

With COVID-19, the sales department is under immense pressure to cope with the changed demand situation and find appropriate measures to react to the new normal.

While it’s tempting to use price reductions as a means of compensating for a loss in sales volume, it’s also dangerous in the short and long term. Pricing managers should use appropriate measures that protect both the top-line and bottom-line to emerge from the crisis with limited damage and preserve the company’s pricing power for a future after COVID-19.

Aspired learning impact

This short session will give you:

• An understanding of the basic mechanics of pricing in a crisis situation
• Practical and directly applicable do’s and don’ts of pricing measures to help you prepare for the upswing after the dip

When using the learnings, you will be able to:

• Navigate through the crisis with a concise plan for taking appropriate pricing measures for your company
• Understand the importance of thinking beyond the crisis and tailor your short-term approach accordingly

Preparation

• We will use Zoom for the session. Please make sure the Zoom application is installed and running on your computer at least 10 min. before start
• It may be a good idea to restart your computer before entering the meeting
• Find a quiet area where you can sit
• Grab a pair of headphones in order to avoid echo, and check your audio and microphone is working
• Join us online at the link you receive in the registration email