Virtual session

Digital B2B lead gen

On Point: Free bite-sized webinars

17 April 2020

Please sign up no later than 17 April 2020, 10:00 (CEST).

Sign up

How can you transform marketing from a cost centre to a profit centre?

And how can you align marketing and sales to deliver measurable pipeline value? COVID-19 poses a tangible challenge for commercial functions in B2B across most industries.

This webinar will provide some inspiration on how to fuel the sales pipeline in the absence of physical channels.

Aspired learning impact

This short session will give you:

  • An explanation of how digital marketing creates measurable sales value – not just awareness
  • A case example of digital lead generation done right

When using the learnings you will:

  • Be able to create buy-in for digital lead generation in your organisation
  • Know how to construct your own lead gen model – metrics, channels, messaging, content formats, flows, sales hand-over


  • We will use Zoom* for the session.
  • Please make sure the Zoom application is installed and running on your computer at least 10 min. before start
  • It may be a good idea to restart your computer before entering the meeting
  • Find a quiet area where you can sit
  • Grab a pair of headphones in order to avoid echo, and check your audio and microphone is working
  • Join us online at the link you receive in the registration email 

Practical information


The event is hosted online.

A link will be sent before the webinar starts.

When (CEST)
17 April 2020
12:00 PM - 12:25 PM
Deadline for sign up

Please sign up no later than 17 April 2020, 10:00 (CEST).

* During our virtual events there will be no sharing of confidential or business critical information that leaves any organisation open to risk. Please follow your company’s guidelines on the use of approved IT platforms. As an ISAE 3000 certified organisation, Implement is committed to upholding the highest standards of IT security.