Virtual session

Communication fit for change management

On Point: Free bite-sized webinars

11 February

Building a foundation to communicate effectively using data-driven research

It is not easy to implement IT systems and new ways of working, and we all know that change management is key to success. Also, we see that communication is a key lever to create a successful IT transformation.

But what makes communication effective? And what should you consider when outlining your communication strategy and making a plan?

Join this short webinar where we will provide you with an interesting answer to these questions based on our research completed in collaboration with the University of Oxford, including data from more than 150 IT projects. We will also share ideas and models to help you in your communication efforts based on research results combined with our experience and knowledge of creating engaging communication.

Aspired learning impact

This short session will give you:

  • An overview of the key results from our research conducted with the University of Oxford
  • Insight into how to communicate effectively based on our research results
  • Practical advice and examples you can use when communicating about IT transformations

When using these learnings, you will be able to:

  • Use the research, ideas and models to increase the impact of your communication efforts
  • Design your communication activities in your IT project with maximum impact in mind

This session is the second in a series. In the first session “Boosting change management”, we presented the overall research results and shared some examples of how we have used the results when working with our projects.


  • We will use Zoom* for the session.
  • Please make sure the Zoom application is installed and running on your computer at least 10 min. before start
  • It may be a good idea to restart your computer before entering the meeting
  • Find a quiet area where you can sit
  • Grab a pair of headphones in order to avoid echo, and check your audio and microphone is working
  • Join us online at the link you receive in the registration email

Practical information


The event is hosted online.

A link will be sent before the webinar starts.

When (CET)
11 February 2021
9:00 AM - 9:45 AM