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Substantiating our behavioural focus

We are proud to welcome the behavioural specialists from /KL.7 to Implement

Authors

In January 2020, /KL.7 will become part of Implement Consulting Group.

/KL.7 are specialists in combining behavioural science, data and design thinking – an approach called behavioural design.

Strengthening our growing capabilities in behavioural design 

/KL.7 was founded by Mikkel Holm Sørensen in 2011 and has since become a market leader within data-driven behavioural design. By combining our respective strengths and leveraging the methods and insights from behavioural design, we see a potential for furthering our growth in Europe in our quest to drive lasting change with impact.

Why the name /KL.7?

In Danish, kl. 7 means 7 A.M, and the name serves as a symbol of human behaviour. In short, founder Mikkel Holm Sørensen elaborates that in the morning people get out of bed with messy hair and bad breath and go about their routines mostly unconscious. A somewhat less flattering but realistic image of human behaviour in general.