B2B marketers who are measured on top-of-the-funnel metrics often stay in the shade of sales. To become an irreplaceable companion for sales, marketing must demonstrate top-line value. Digital marketing tools enable that.
Are you struggling to generate high-quality B2B leads? Do you find that your sales team is not following up on the leads you generate? Are your lead generation efforts falling short of your expectations? If so, you’re not alone.
Join our upcoming webinar on “Why B2B lead generation fails and how to fix it” to discover the common reasons for these challenges and learn actionable strategies for overcoming them.
At the webinar, we will cover:
- An introduction to B2B lead generation and a real-life example of a campaign, including specific performance metrics at each stage of the funnel
- The most common reasons why B2B lead generation fails
- Four concrete steps to succeed with B2B lead generation and strategies to mitigate pitfalls
As a bonus, all attendees will receive access to our exclusive tools and templates, including:
- Implement’s 6-step B2B digital lead generation framework
- A digital lead generation campaign evaluation tool: 11 symptoms and a comparison of immature vs mature responses
- A framework for how to involve sales in each step of the campaign planning and execution process
Do not miss this opportunity to take your lead generation efforts to the next level. Register for the webinar today!
Practical information
Where
The event is hosted online.
A link will be sent before the virtual event starts.
When (CEST)
2 May 2023
3:00 PM - 3:50 PM
3:00 PM - 3:50 PM
Mads Schjølin
Price
The event is free of charge.
