Virtual event

Sustainability Reimagined

Unleashing the full potential of sustainability to make organisations fit for the future

Sustainability is at the top of the strategic agenda everywhere, and taking on sustainability is now a given. However, faced with a proliferation of stakeholder requirements, there is a risk that many organisations are merely scratching the surface of sustainability as they try to keep up.

But what if we used the sustainability agenda to profoundly reimagine why our organisation exists and how we operate?

We believe that instead of a “sustainability strategy”, fit-for-the-future organisations choose to have a “sustainable strategy”. They choose to integrate and cascade sustainable choices at every level of the company strategy. In doing so, they go beyond compliance and push the boundaries of how businesses can serve people and the planet while making a profit.

What does it take to put sustainability at the core of your strategy?

Join us at the event, when we invite you to take part in three conversations together with strategist Roger Martin as well as leaders from Rio Tinto, Novozymes and Too Good To Go to get inspired by bold moves that emerge when you reimagine sustainability.


Roger Martin

Professor Roger Martin is a writer, strategy advisor and in 2017 was named the #1 management thinker in the world. He is also former Dean and Institute Director of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto in Canada.

Roger Martin is a trusted strategy advisor to the CEOs of companies worldwide, including Procter & Gamble, LEGO and Ford.

He has written 30 Harvard Business Review articles and several books, e.g.: A New Way to Think: Your Guide to Superior Management Effectiveness, When More Is Not Better, Creating Great Choices, Getting Beyond Better and Playing to Win.

Amy Byrick from Novozymes

Amy Byrick from Novozymes

EVP of Strategy & Business Transformation, Novozymes

Novozymes is the global market leader in biological solutions, providing enzyme and microorganism technologies to a wide range of industries. They use enzymes and microbes to help enable, accelerate or transform an industrial process or a consumer product for better lives in a growing world.

Jakob Stausholm from Rio Tinto

Jakob Stausholm from Rio Tinto

CEO, Rio Tinto

Rio Tinto is a leading global mining and materials company. They operate in 35 countries and produce iron ore, copper, aluminium, critical minerals and other materials needed for the global energy transition and for people, communities and nations to thrive.

Mette Lykke from Too Good To Go

Mette Lykke from Too Good To Go

CEO, Too Good To Go

Too Good To Go is the world’s largest B2C marketplace for surplus food. Present in 17 countries, including the U.S. and Canada, more than 69 million people, and 130 thousand businesses use the app to save surplus food from going to waste. In 2022, TIME named Too Good To Go one of the 100 Most Influential Companies in the World.

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Practical information


The event is hosted online.

A link will be sent before the virtual event starts.


Tuesday 7 March 2023
13:00 - 14:15 CET


The event is free of charge.


Want to know more?

How do you unleash the full potential of sustainability and make your organisation fit for the future?

Get our four perspectives on reimagining sustainability.

Read more