In a world dominated by disruptive, unexpected and fast change, we think that extrapolating the past is an obsolete guiding principle for a strategy process.
A small minority of companies seem to be able to tap into the new world with extraordinary vigour and creativity and show us the way forward. Common for them is that they have grasped the notion of changing paradigms and are able to capitalise on them. They have rightsized their strategic actions and found their attractive future – and are relentlessly executing on it.
On 10 March 2022, we embarked on a journey of innovating attractive futures with the outstanding Harvard professor of business administration Gary Pisano, author of the 2019 Harvard Business Review article of the year “The Hard Truth About Innovative Cultures” and the exceptional CEOs of two leading Swiss brands Daniel Bossard (Bossard) and Stephan Wartmann (BRUGG Group).
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Together, we explored what it means and what it takes to innovate attractive futures for your organisation and propose three new paradigms:
The event was hosted online.
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