Event in Oslo

Strategic sales transformations

Cracking the code of achieving profitable growth while fundamentally changing your business


17 November 2022

Event attendance is by invitation only, exclusive to a select group of Implement Consulting Group’s clients and friends. 

Sign up for the event

How do you navigate and make an impact in today’s ever-changing business landscape?

In this period of prolonged uncertainty, business leaders are looking for answers regarding how to make decisions with greater confidence. Constant changes in markets and business dynamics makes it harder than ever to stay ahead of the curve: new players are challenging incumbents in the market, the playing field is becoming increasingly digital and customer needs and behaviour are changing rapidly.

Your relevance tomorrow is tied to your ability to handle rapid growth, maintain quality and respond to changes today. This necessitates fundamentally rethinking how you execute your B2B sales strategy in your organisation – through your leaders and your commercial frontline.

Pressure on sales has never been higher

Join us on 17 November 2022 and get insights from three business leaders on how they have been coping with the pressure on sales.

We have invited Telenor, Bring and Intrum to share their recent experiences of driving strategic B2B sales transformations while sustaining profitable growth. All three companies have been faced with numerous challenging dilemmas, including the following:

  • Our strategy defines ambitious growth targets – but how do we make our people future-proof, confident and motivated to change their behaviour?
  • Market demands and customer needs are changing – but how do we serve our customers in a way that sets us apart without increasing the cost of sales?
  • We have a deep understanding of relevant industry needs – but how do we leverage this and capitalise on the value we provide to our customers?

The hardest part of change and transformation is not identifying what needs to be changed – it is making the change happen.

The event will be an engaging and honest roundtable discussion with three business executives who have experienced this first hand:

  • Torbjørn Hulbak, Head of Telenor Business, acting
  • Thomas Michalsen, Sales Director e-Commerce and Logistics at Bring
  • Christian Bjølgerud, Sales Director Scandinavia at Intrum.

They will share their stories and reflections on how to lead and transform B2B sales organisations – and as a participant, you can expect to be actively involved by shaping and challenging the conversation during this afternoon event.

Practical information


Sommerro House
Sommerrogata 1
0255 Oslo


17 November 2022

Doors open at 16:30, when light food will be served. After the event, drinks and snacks will be served.

Dag Fredrik Bjørnland
Sign up for the event

Event attendance is by invitation only, exclusive to a select group of Implement Consulting Group’s clients and friends.

Please get in touch with Harald Ihlen Møyner or Dag Fredrik Bjørnland if you would like to attend the event.


The event will be conducted in Norwegian.


This event is free of charge. 

Meet us in Oslo

Implement Consulting Group Oslo is a strategy and management consulting firm based on Nordic values and culture. Today, we are 1,100 employees across six countries, and we are one of the fastest growing management consulting firms out there. 

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