Sustainable growth

What can we learn from 200+ business professionals in terms of how to create differentiation driven by your sustainability efforts? Join us for an afternoon session and get insights from our recent study.

Dilemma

While many companies are having sustainability on top of their strategic agenda and are reaching impactful results, only a few have succeeded in conveying these values to their customers to accelerate growth.

We wanted to understand the reasons behind this dilemma, and therefore we decided to gather more insights. Based on input from many interviews and more than 200 respondents, we are now ready to present the results.

An afternoon on commercialising sustainability

Join us for this interactive online session to get insights into the results and interact around solutions.
At the event, we will share some facts about key drivers, barriers and success factors in commercialising sustainability – and together with customers, we will reflect on the conclusions.

In the studio, we will be joined by Martin Wiese, Vice President Sustainability at Hempel, who will share his perspectives on the results and give insights into the important progress that is taking place at Hempel. Moreover, we will be joined virtually by Kristian Hede, Group Senior Director, CBS division at Grundfos, who will share his perspectives.

A sneak peek into the results

To start your thinking process, here is a sneak peek of the survey results:

• 74% of the respondents would argue that sustainability plays an integral or highly integral part in how they run their business but …
• … 49% of the respondents do not consider their commercial strategies to have been adapted to incorporate sustainability

What would this imply in your organisation, and how are companies addressing this dilemma today?